A Little About Me

Hi there! I’m Krysta, and I’m so glad you’re here.

For the past ten years, I’ve had the honor of serving entrepreneurs across a range of industries, starting back in 2016 when I launched my first official business offering social media management to local brick-and-mortar shops. Since then, I’ve built three successful businesses and worked with clients in everything from digital marketing and brand strategy to content development and community building.

Now, I’m stepping into a new chapter—one that’s focused on helping multi-passionate women entrepreneurs navigate the “messy middle” of business with confidence, clarity, and heart. If you’ve ever felt like you’re juggling too many ideas or struggling to fit into a box that wasn’t made for you, you’re in the right place.c

This work has always been about relationships, and that’s exactly where I start—with real connection and mutual respect. I believe in transparent, values-aligned work, and I’ll never push you into a program that doesn’t serve your goals. I offer a range of coaching and consulting options tailored to meet you where you are—whether you’re refining your vision, scaling your offers, or simply figuring out your next right step.

Curious how we can work together? Let’s chat—schedule a call and let’s see what’s possible.

My Entrepreneurial Journey

My passion for the Western industry runs well beyond this business. After having been involved in rodeos, FFA, and 4-H through childhood and college, I knew deep down that I was meant to serve the industry in a bigger way.

Little did I know that all of the experience I was gaining would be put to use when launching my third business. You read that right, this isn’t my first rodeo!

Before this business, I had another successful social media marketing business and co-founded a full-service marketing agency for brick-and-mortar businesses. Both of those businesses taught me a lot about myself and where I wanted to be and realized my passion lay in another industry.

There’s a lot more to that story and if you’d like to hear it, then I’d be happy to share it over a virtual coffee chat! I love connecting and networking with others in the industry and am always finding myself referring people out to other businesses so if you’re interested in connecting, shoot me an email and let’s set it up!