Hi, I’m Krysta Paffrath — a Holistic Business Coach for Soul-Led Women Entrepreneurs
I’m so glad you’re here.
I’m Krysta Paffrath, a holistic business coach, entrepreneur, strategist, and 500hr certified yoga teacher who believes you shouldn’t have to choose between building a successful business and creating a life that actually feels good to live.
For the past decade, I’ve had the privilege of working alongside entrepreneurs as they build brands, businesses, communities, and ideas from the ground up. I’ve built several businesses of my own, worked in marketing and storytelling, launched a podcast network, supported rural entrepreneurs, and spent years helping business owners turn big ideas into something tangible.
But somewhere along the way, I realized there was a piece of business coaching that often gets left out.
The person building the business.
Because strategy matters. Marketing matters. Revenue matters. But so do your capacity, your energy, your identity, your values, and your ability to actually live inside the business you’ve created.
That’s where my work as a holistic business coach comes in.
My Journey Into Holistic Business Coaching
My entrepreneurial journey began in 2016 with a small social media management business serving local brick-and-mortar businesses.
What started as a relatively simple service business grew into years of entrepreneurship, marketing, storytelling, brand strategy, content development, community building, podcasting, and business ownership.
I’ve built and co-founded multiple ventures, including a full-service marketing agency and a national print magazine. Today, I’m also the founder and CEO of the Rural Podcast Network, where I work alongside entrepreneurs, agricultural businesses, and rural leaders to tell their stories and grow their platforms.
I’ve experienced the exciting parts of entrepreneurship firsthand.
I’ve also experienced the messy parts.
The pivots. The overthinking. The too-many-ideas problem. The seasons when what used to work suddenly doesn’t. The pressure to keep growing. The realization that sometimes a business can look successful from the outside while no longer feeling aligned on the inside.
Those experiences changed the way I think about business.
I stopped believing that the answer was always another strategy.
Instead, I became deeply interested in the intersection of business strategy, embodiment, identity, and capacity.
That intersection is where my work lives today.
Why Holistic Business Coaching?
For a long time, business growth has been framed as a problem to solve. If you’re overwhelmed, you need better systems. If you’re not growing, you need a better strategy. If you’re struggling with consistency, you need more discipline. And while strategy absolutely matters, it only tells part of the story.
Because you are not a business problem to be solved. You are a whole person building a business.
Your business is shaped by your values, capacity, energy, identity, season of life, and the space you actually have available to hold everything you’re creating. Holistic business coaching brings all of that into the conversation. We can look at your offers, marketing, revenue, and strategy while also asking what you actually want, what feels heavy, what you’ve outgrown, and what needs to change.
This is especially important for multi-passionate women entrepreneurs. You don’t have to force yourself into one box or follow someone else’s blueprint for success. Your business can evolve as you evolve.
My approach combines business strategy with embodiment and intentional reflection so you can make decisions from a place of clarity rather than urgency, comparison, or burnout. Sometimes the next step is growth. Sometimes it’s simplification. Sometimes it’s changing direction entirely.
The goal isn’t to build more just for the sake of more. It’s to build a business that supports the woman you’re becoming—and a life you actually want to live.
Want to Dig a Little Deeper? Check out my Monday Reflections Below.
